All good things begin with a vision. The desire to launch an Ayurvedic cosmetics range began to take shape at JADOO back in the 1990s. The idea has been a constant companion since then. This mission to give JADOO a unique edge required a lot of careful thought, intensive development, and passionate dedication to both planning and implementation. We have collaborated with Ayurvedic specialists since 2017 to develop the exceptional care formulas found in JADOO products and finally bring our exclusive range to the market. 2020 marks the start of an innovative new chapter with the range of lip balms brought to you by JADOO.

Ayurveda is a traditional medicine practice with origins in Indian culture. When translated, Ayurveda means the “knowledge of life” or the “wisdom of life”. In other words: It provides the knowledge for a long, happy and healthy life. In Ayurveda, traditional and modern systems are intertwined, which means that it still applies today in many areas of our lives. An Ayurvedic way of life is all about taking a holistic approach to physical and emotional well-being and taking the harmony between nature and its laws into consideration – a life of balance.

According to the principles of Ayurveda, illness and malaise are the result of internal imbalance. Holistic therapy follows many different individual approaches, including self-awareness (meditation), yoga, breathing techniques, a balanced and type-appropriate diet, and detox regimes.

The exceptional Ayurvedic supportive care formula in our JADOO products intensively cares for and conditions lips and skin.